In page layout, illustration and sculpture, white space is often referred to as negative space. It is that portion of a page left unmarked: the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper.
The white space in this example is the black background of the billboard. It helps the text and image to stand out to people walking/driving past.
Website.
The Google homepage is a great example of white space. The logo and the search box located top, centre are surrounded by a white background with little detail to draw ones attention away from the main part of the page.
This advertisement for POM, pomegranate juice, utilises white space to help the message and art work stand out. by limiting the colours and keeping the background white it keeps people focused on the message that is being conveyed.
My Choice: Landscaping.
The landscaper in this example has made use of white space by filling most of the area with white pebbles/gravel. Although people looking at the garden may first look at this they are drawn back to the feature rocks each time.
Although harder to discern in this example. the white space is again the background upon which the main message is located.
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